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Archive for August, 2009

Episode #22: Our Fans

Monday, August 31st, 2009

Traditional advertising and marketing methods are dead.  Gone.  As consumers, we’re getting so good at filtering out all the “noise” which gets thrown our way.  Noise like the paid Google results on the top and right nav sections of your Google results page.  Or noise like those wonderful “Just Listed” or “Just Sold” postcards which your local Realtor mails to you.  Or what about newspaper advertising?  Do I really need to address this?  Magazines?  Come on.

We’re lucky enough at Real-a-Save to have a really loyal base of fans.  These are former clients and current users of our websites who act as advocates for our company by telling their friends.  We get so  many calls where a buyer/seller says something to the effect, “my buddy told me I just had to check out your site and I did.  I love your business model…”.  People seem to be sold on the concept before we ever have to discuss our model with them.  It seems that saving people money AND providing great service is actually appealing!

Search for Boulder homes for sale on our incredible website and I’m sure you’ll agree that our savings, website, and incredible service are worth talking about.

Episode #21: Million Dollar Tipping Point

Wednesday, August 12th, 2009

What is going on with Boulder County’s million dollar market?  In the Denver and Boulder real estate markets below the 700k price point there is some really good activity.  In fact, the sub-400k market is humming in certain places due to all the first time buyers.  But the 1MM market in Boulder is odd.  You’ve got many homes lingering on the market for long periods of time.  Those homes are pulled and relisted w/different brokers but quite often at the same price.  Over and over again.  This indicates that the home owners at this price point simply have not reached a tipping point that would cause them to lower prices.  The threat of foreclosure is not a huge factor at this price point and so many sellers continue to hop on and off the market expecting a sale at last year’s prices.  It’s not happening in most cases.