Several “new” real estate models have proven themselves unable to survive long term. BuySide Realty and Iggy’s House come to mind. But just because these discounters fail does not mean that all discount/rebate models will suffer the same fate.
Real-a-Save has been profitable since our first year in 2007. Our business model differs in a number of ways from companies like BuySide/Iggy’s House. One of the main reasons that BuySide/Iggys failed is due to the low-touch nature of their business. Instead of proving that discounters cannot survive, the failure of BuySide/Iggys simply proves that you can’t sacrifice service on your way to big savings. Consumers have way too many choices right now to put up with poor service from a real estate company- or any company for that matter.
Just think of the success of online shoe company Zappos. Why in the world would a shoe retailer have such success? Service, plain and simple.
Take a look at our testimonials and it’s clear that we at Real-a-Save are fanatics about our customer service. Email bob@realasave.com if you have any questions.
So far, Real-a-Save has been providing services in the Denver and Boulder real estate markets, with the occasional deal in Colorado Springs, Summit County, and Fort Collins. But we have received some interest from agents in other states who would like to bring this concept to consumers in their area.
It seems inevitable that the real estate industry will undergo some serious changes over the coming years. I believe that the economic crisis will have a lasting effect on consumers in this country. People seem much more focused on saving money wherever possible. From groceries to gasoline to real estate fees. Our business seems poised to grow in this new economy.
When consumers are given the choice of two relatively similar products where one of those products offers significant savings, which one will they choose? There really is no difference between the services offered by a traditional Realtor and the services offered by Real-a-Save. Sure, we don’t hold open houses for our sellers. And yes, we ask our buyers to do some of the initial searching on their own. But that’s it. We offer an incredible level of service while simultaneously saving consumers thousands of dollars.
Let us know if you’d like to see Real-a-Save in your city or state. Email bob@realasave.com with requests or questions.
The real estate industry is unique in many ways- not all of them good. For example: why are the words “savings”, and “discount” regarding with such disdain in this industry? It seems that almost every other industry rewards the savings monsters within it with great success. Think Walmart, Costco, or any of a number of low-fee stock trading sites like Scottrade, E-trade, etc.
But in the real estate industry companies which give discounts, or operate with reduced-fee models are often ridiculed or labeled as companies which are doomed to failure. “You get what you pay for!”, is a refrain we in the discount real estate industry hear from those in the traditional, full-fee real estate companies. This implies that savings and poor service go hand in hand. Really? Just take one look at the glowing testimonials on this page and you’ll have to think again. Is it so shocking to traditional real estate agents that someone who offers savings to his clients might also take pride in providing excellent service?
This is not a foreign concept to us at Real-a-Save. Full-service, big savings. It’s a simple business model that is working quite well, thank you.
Visitors to the Real-a-Save website can very easily search for Denver homes for sale in close proximity to their school of choice by using the Sketch-a-Map feature. Simply open up the search page and look at the lower left portion of the screen for the Sketch-a-Map icon. This is a tool we’ve developed which allows visitors to draw boundaries right on our map. You can even save multiple “sketches”, each with unique boundaries, in your “Saved Searches” area of the website. Once you draw and save a search, our system will search for new listings in your saved search each morning and will email you when a home pops up on the Denver or Boulder real estate market which fits your criteria. Pretty cool, right? Give it a try here. And remember that Real-a-Save is the Front Range’s best choice for saving money in your next real estate transaction.
So far our business at Real-a-Save is available in Colorado only. Specifically, the Denver and Boulder real estate markets. But we do get a few calls a month from Brokers and investors who are interested in franchising and/or licensing our business model. So why haven’t we offered franchises yet? Well, we’re considering it, but are really taking our time and doing the research. The most important thing is to make sure that our current clients remain satisfied. Every franchise owner I’ve spoken with thus far has advised that it’s extremely important to prove your business model before franchising. It’s also VERY expensive and time consuming to franchise a business. If you or someone you know is interested in bringing Real-a-Save to your market, then shoot me an email at bob@realasave.com and I’ll keep you updated as to our time frame for franchising.
Traditional advertising and marketing methods are dead. Gone. As consumers, we’re getting so good at filtering out all the “noise” which gets thrown our way. Noise like the paid Google results on the top and right nav sections of your Google results page. Or noise like those wonderful “Just Listed” or “Just Sold” postcards which your local Realtor mails to you. Or what about newspaper advertising? Do I really need to address this? Magazines? Come on.
We’re lucky enough at Real-a-Save to have a really loyal base of fans. These are former clients and current users of our websites who act as advocates for our company by telling their friends. We get so many calls where a buyer/seller says something to the effect, “my buddy told me I just had to check out your site and I did. I love your business model…”. People seem to be sold on the concept before we ever have to discuss our model with them. It seems that saving people money AND providing great service is actually appealing!
Search for Boulder homes for sale on our incredible website and I’m sure you’ll agree that our savings, website, and incredible service are worth talking about.
What is going on with Boulder County’s million dollar market? In the Denver and Boulder real estate markets below the 700k price point there is some really good activity. In fact, the sub-400k market is humming in certain places due to all the first time buyers. But the 1MM market in Boulder is odd. You’ve got many homes lingering on the market for long periods of time. Those homes are pulled and relisted w/different brokers but quite often at the same price. Over and over again. This indicates that the home owners at this price point simply have not reached a tipping point that would cause them to lower prices. The threat of foreclosure is not a huge factor at this price point and so many sellers continue to hop on and off the market expecting a sale at last year’s prices. It’s not happening in most cases.
Should you consider having the sellers pay for your closing costs? Will the Denver/Boulder real estate market support such a request? Buyers should remember that money is not free and as long as they’re negotiating over purchase price, closing date, and inspection issues, then why not ask for some seller-paid costs as well? It certainly appears to be a confirmed buyers market in many areas of the Denver Metro region, so sellers are often open to paying for some costs. Email bob@realasave.com if you have any questions.
Our company rebates 50% of our paycheck back to our buyers. How do we do that? Why do we do that? Our buyers take a more active role in searching for their homes by driving/walking/biking by their favorite properties on their own time before setting a showing with us. That’s it. You save us some time by going by going by properties you like, we’ll save you money by giving you part of our paycheck at closing. Click on the “Buyer” tab on our homepage to see all the program details. Email bob@realasave.com if you have any questions. And just look at our testimonials if you want to see how impressed our clients have been with Real-a-Save.
Does it make sense for a real estate brokerage to refer their clients to a title or mortgage company which they share part ownership of? An Affiliated Business Arrangement is when a real estate company owns part of a related business- like a title or mortgage company. Perfectly legal as long as the real estate broker discloses this ABA to the buyer or seller in writing. But does it serve the best interest of a Denver or Boulder real estate consumer to work with a title or mortgage company if their real estate agent/agency will benefit financially from this arrangement? In essence, the agent is referring business to him/herself. Is it possible that this type of referral “dumbs down” the level of service given by an ABA title or mortgage company? Some could argue that a title company in this type of situation could continue to get lots of business even though their level of service is unimpressive or completely lacking. Be sure to ask your agent if they have any affiliated business relationships and discuss if it makes sense for you to give that company your business. Email bob@realasave.com if you have any questions about Dever or Boulder real estate.
