There have been so many cool real estate sites popping up in recent years (Trulia, Zillow, Redfin, etc) that it seemed as if the monsters like Realtor.com were destined for obsolescence just as soon as the average consumer started trusting the new techno sites for their real estate search. But not so fast.
The NAR announced a recent take over of Cyberhomes assets and data, and is revealing an interested long-term strategy to compete with these new kids on the block. Will it work? Maybe. Who does it benefit? See this awesome article on 1000 Watt Consulting for an in-depth analysis.
This news made me recall another incredible article/piece of news by the ever-entertaining and brilliant Notorious ROB where he discusses how a little guy (think local real estate agencies) may have suddenly delivered a potential knock-out punch to the tech-heavy real estate start-ups of the last 4 years. In a nut-shell, ROB comments that a particular local real estate company has just unveiled a new website which competes and possibly exceeds the user experience and amount of data delivered by these tech start-ups. Big deal, right? Maybe not.
One thing is for sure: it’s an interesting time to be in the real estate industry. Who will survive? I’m not sure. I know that I’m constantly amazed by some of the tech start-ups like Redfin and the now bankrupt BuySide Realty/Iggys House who receive all this VC money and ALSO offer deep discounts. How can these companies be soooo top-heavy and programmer heavy and also offer deep discounts and also survive? I don’t know. I know that the only way we’ve survived while offering deep discounts is by offering a level of service that the above discounters don’t or can’t. We’re basically offering the same service as a traditional agent, AND we offer discounts. How? Our overhead is almost non-existent, no multi-level management, no VC money, no standing staff of programmers.
But that’s not enough, is it? No, I don’t think so. I think that we also need to provide great service AND a great user experience on our website. Which brings me back to the above point made by Notorious ROB: if little guys can deliver a big, satisfying punch on their websites then what will drive people to keep using the large tech sites? The answer to that question remains to be seen, but if the age-old adage that “all real estate is local” is true (which i think it is), then the answer is: nothing. If, in the near future, there’s no significant difference between the average local agent’s site in regards to data and user experience when compared to the big non-local tech sites, then there’s really nothing but recent momentum to keep carrying new users to those tech sites. And momentum can change.
Uncle Sam is indicating that he’d like to use a few of our tax dollars to finance billions in loans. Great. Now, I’m all for the current $8,000.00 tax credit as I’ve seen first hand benefits for buyers I’ve been working with in the Denver and Boulder markets. But this is a much different creature.
The program I’m referring to is the one announced today by the Obama Administration whereby the Federal Government will become the new buyer in the previously evaporated mortgage-backed security market, thus allowing state agencies to fund millions of mortgages. What? Basically, when the economy and housing market imploded last year the bond market for mortgage backed securities disappeared. This caused various HFA’s (housing finance agencies) to cease giving loans or raise rates considerably. So now Uncle Sam is Subprime Sammy!, your mortgage backed security expert and buyer extraordinaire.
All kidding aside- how is the potential of this program any different than what subprime lenders did over the last decade or so to “encourage” first time buyers to jump into the market? Aren’t we currently living through the aftermath of the collapse of just such a program?
Part of this program would allow first-time buyers to use the future $8,000 tax credit as part of their down payment. Another bad idea. This means that this new round of buyers will have the same amount of skin in the game as the subprime borrowers who got 100% financing in 2003. None. So there is no incentive to stay in the game, and we might as well look forward to another massive wave of foreclosures 3-5 years from now when some of these new homeowners realize that this is not their cup of tea.
I’m all for helping first-time buyers…we do it all the time at Real-a-Save. But if a potential buyer has ZERO dollars, then maybe, just maybe, they’re NOT a potential buyer after all. FHA loans require 3.5% down right now. That’s a pretty darn good deal. Why are we looking for ways to require zero down? Isn’t that exactly what got us here in the first place?
Email bob@realasave.com if you have any real estate questions, or if you would like to know about our Colorado commission rebate program. And no, you cannot use a commission rebate towards your down payment;-)
Yes, the sky has fallen. Agreed, the real estate market has been rocked over the past year and a half. Yes, the economy sucks. Yes, it’s completely annoying to hear another tool-box Realtor telling you how GREAT! everything is and WHAT A WONDERFUL TIME IT IS TO BUY!. I’m embarrassed by some of my esteemed colleagues, and completely annoyed by the NAR advertising campaign telling us how GREAT! things are. Puke.
The truth is wrapped in an old cliche: all real estate is local. Maybe it is a great time to buy. Maybe it’s an awful time to buy and you should just keep renting. It all depends on where you live and where you’re looking to buy. Sounds obvious, right?
Colorado has been hit hard, really hard, by the real estate downturn. But there are areas of relative strength. Louisville, Colorado is one of them. It doesn’t hurt that Louisville keeps getting mentioned by Money Magazine as the best place to live. It also doesn’t hurt that it’s a great little town with a lot going for it. But there are a lot of great little towns with a lot going for them that are AWFUL places to buy right now. What sets this one apart?
Conoco Phillips just purchased an office campus a few minutes from Louisville in the Northwest corridor between Denver and Boulder. There are future jobs. They’re building an office tower. Future jobs. IBM, Sun Microsystems,WhiteWave Foods, and Amgen (just to name a few) are some of the big companies just a stone’s throw from Louisville.
But really, the proof is in the pudding. There were 21 sales in Louisville in the last 30 days where the sellers got almost 98% of list price. Anecdotal point: every time we represent a buyer in Louisville it seems that we’re in a competing offer situation; the last home we sold in Louisville was on the market for one weekend before we had 2 offers. Louisville is a good place to buy. Period. Great lifestyle, Boulder Valley Schools, lots of technology jobs.
No kidding.
Check out all the Louisville, Colorado homes for sale on this map search link. And email bob@realasave.com if you have any Denver, Boulder, or Louisville, real estate questions. And remember that we rebate 50% of our commission back to you in our Colorado rebate program.
Real-a-Save is a full-service, licensed Colorado real estate company. We offer services to both buyers and sellers.
We feel it’s very important for home buyers to have someone on their side when negotiating a contract, and so we offer exclusive Buyer’s Agency. Many buyers just want to be left alone at the start of their home search- and that’s fine. The Internet has certainly put a ton of information at the savvy buyer’s feet. But when you are ready to look at a home, or if you have some questions about a particular property, then that is the time to give us a call and let us help.
It’s best for buyers not to simply start calling random real estate agents and asking questions. The listing agent is trying to sell that lovely Denver condo that you fell in love with. And his/her job and loyalty is clearly on the side of the seller. So it seems wise that you have someone on your side.
Let us be on your side. No only will you be hiring a local Realtor with tons of experience, but you’ll also receive significant savings from our Colorado Commission rebate program. We basically split our paycheck for you. Sound too good to be true? Well, the US Department of Justice supports companies like Real-a-Save. Just take a look at what the US DOJ has to say about rebate real estate companies like ours.
For more information about our commission rebate program and how you can receive 50% of our commission, you can email bob@realasave.com, or simply go to our website at www.realasave.com and join the scores of Denver/Boulder real estate consumers who have taken advantage of the great savings we offer.
Are you an SEO expert? Sure, me too. And your Mom. Probably your brother too. Everyone seems to be an SEO expert. SEO (in case you don’t know) is Search Engine Optimization. This is the process whereby you, or a high-paid consultant, makes your website “friendly” to Google and other search sites. Anyone with a web-based business knows that they must be found on Google under a certain set of search terms. You want John Q. Public to be able to find you when they enter a certain set of search terms in Google…and there are plenty of people out there who will let you pay them thousands of dollars to figure out how your company can rank higher for certain search terms on Google. Our company, for example, should be visible for certain Boulder real estate and Denver real estate related terms. And we’ve had lots of solicitations from SEO experts claiming that they can help us rank higher on these terms. Because, truth be told, we don’t rank at the top for many of these terms…yet. But we’re continuing the “Good Fight” by cranking out relevant information on the Colorado real estate market, and by creating more and better MLS home search features on our site as well. It’s going to take us a lot longer to reach the top of Google results for many of these search terms, but that’s ok. We’re a small operation and simply don’t have $10,000 per month to spend on some SEO expert who will do whatever it takes to get us onto those top Google pages. But our slow and steady approach to SEO will, I think, give us much better long-term traffic. The logic is simple: you can pay someone to give you traffic by any means necessary; or, you can EARN the traffic by slowly and surely becoming the best resource for your particular area of expertise.
Email bob@realasave.com if you have any Denver/Boulder real estate questions, or simply visit us on the web at www.realasave.com
One of the most important steps to putting your Denver or Boulder home on the real estate market is setting the list price. It’s certainly not rocket science, you just study the comps, right? Right. But make sure you take into consideration some of intangible items like view and backing to open space. It’s fine to start with a price per square foot analysis- truly, this is one of the BEST ways to begin your property valuation as numbers just don’t lie. But the square foot numbers don’t tell the complete story.
Sometimes a view is worth $10,000. Sometimes it’s worth $100,000. Sometimes backing to open space is worth $20,000. Sometimes 5 or ten times that amount. It all depends on the neighborhood trends. Now more than ever you need to have a good idea of what value your specific neighborhood puts on those items. And you need to have the comps in hand in order to back up your value claims.
Why do you need the comps in hand? I mean, just get the right buyer, right?? Right. But we’ve now got to deal with a possibly inexperienced appraiser. Lenders have gone from giving anyone or their pet dog a loan to making it very difficult for a qualified person to close. Many of these lending changes are good. Requiring buyers to put more money down is good. Requiring a higher credit score/history is good. Qualifying for LESS money is good. Sending inexperienced appraisers out to valuate properties is bad. And inexperienced appraisers are the name of the game now ever since the appraiser industry began to consolidate and contracts are being awarded to the cheapest (most inexperienced) appraisers. So be prepared. Have your comps in hand and assume the worst.
Email bob@realasave.com if you have any questions about Boulder or Denver real estate.
